At LYS Beauty, we’ve always been pretty clear about our mission — diversify the clean beauty industry, ultimately making high quality, affordable products accessible to everyone. And while our mission is often shouted, our why weighs equally on the scale of importance. We are driven by the desire to foster a community of passionate beauty lovers who are all in on self-expression, celebration, and self-love. The community, who we lovingly refer to as our #ConfidenceCrew, is made of bold individuals that celebrate beauty in all its forms and march to the beat of their own drums.
The embodiment of confidence without compromise.
But, being a part of this community doesn’t require any prerequisites. We only ask that you bring your true, authentic self to the table and find joy sitting in that. For inspiration, we’ve rounded up our favorite of-the-moment makeup artists and beauty influencers who show exactly what it means to celebrate one's own sense of self. These must-know creators are sure to brighten up your feeds—literally and figuratively!
Alana Wright (@alanawrightmakeup)
With 20 years’ experience perfecting her craft and the ability to showcase non-standard forms of beauty, this experienced MUA has an eye for editorial excellence with a client list of Burberry, MCM, Nike, and more! While she’s skilled at creating a full beat moment, you’ll often find this naturalista sporting a bare face, or minimal makeup look, letting her beauty speak for itself.
Mai Quynh (@storyofmailife)
Mai Quynh is a calming presence, but a force to be reckoned with in the beauty space. With a community of nearly 80K followers, Mai shares everything from editorial looks with Paris Jackson and Abbey Cowan to red carpet with Nicole Richie. With proven success in her field, Mai pays it forward by divulging her trade secrets through beauty breakdowns in her posts, making her account free game for all the aspiring artists.
Ernesto Casillas (@ernestocasillas)
This always-smiling and incredibly talented MUA gives us a behind the scenes look into the life of a 2x Emmy Winning Makeup Artist. Garnering nearly 50K followers, Ernesto creates magic with the industry’s leading forces, like Jackie Aina, Lizzo, SZA, Saweetie, Ryan Destiny, and more. From client photos to real life moments, his profile is an inspiring representation of what happens when work doubles as your passion.
The first rule to confidence is having the ability to explore every aspect of your being and this multifaceted makeup artist and podcaster is a breath of fresh air on any social feed. Between client cam pics with the gorgeous Nazanin Mandi and Kash Doll, you’ll find Nadia reposting soul-fueling, feel-good quotes to encourage you on your own confidence journey.
Operating at the intersection of creativity and artistry, Marquis is a jack of all trades working as a style and beauty innovator. When he’s not creative directing his latest project, Marquis can be found slaying a simple beat with just enough edginess to give the look a one-of-a-kind flair. Fun Fact: Marquis was the fabulous Atlanta-based MUA behind our launch campaign imagery found here. (Link to the About page, or Instagram).
Ever wonder how to successfully execute soft glam? It’s the seemingly easy-to-create look that requires the perfect balance of product, blending, and patience; and Aliyah has it down to a science. Known for emphasizing one’s natural beauty through soft, effortless glam, this Atlanta-based MUA has a swoon-worthy feed that doubles as an inspiration board for wearable looks that go the extra mile.
This glamorous content creator has perfected the selfie as she showcases wearable looks that are suitable for every day. With just under 10K followers, this mama is no stranger to a bold lip or fun pop of color to liven up a makeup look, making it the perfect account to pull daily inspiration.
Calling all complexion lovers! If you’re looking to master your base, look no further! Tyerra is a burgeoning content creator with expert-level abilities to seamlessly blend foundation, contour, highlight and blush. With a stunning deep complexion, Tyerra showcases well-executed complexion products that compliment deeper skin tones.
When it comes to wearable art, Jasmine’s content reigns supreme. With 98K engaged followers and an infectious smile, Jasmine’s profile is a home for curated beauty content that’s worth saving for your next occasion. From fierce fuchsia lips to matte green eyes, Jasmine showcases captivating looks that enhance her natural born beauty, while always prioritizing her skin’s needs.
Self-expression is one of the purest forms of love and Rebecca always understands the assignment. Her profile primarily consists of expressive looks that utilize a mix of vibrant colors and designs that go beyond the limits of traditional makeup. Because, why not?
Holly Beth (@hollybethmakeup)
This clean beauty aficionado dedicates her profile to cruelty free and conscious makeup through a mix of selfies, IG reels, and stories. With stunning auburn hair and fair, freckled skin, Holly has perfected the natural-looking complexion with just enough coverage for her skin’s features to peek through.
As a self-proclaimed beauty and skincare enthusiast with an affinity for healthy, glowing-skin, Dela’s platform is the perfect space for those obsessed with taking care of their skin. If you’ve been searching for ways to partake in the latest glass skin trend, or want the honest scoop on products that are deep skin friendly, here’s your subject matter expert.