3 Golden Rules to Achieving Makeup Look With Maximum Staying Power in the Summer Heat

Sweet summertime! 

Sun-kissed skin, beach vacations, and frozen drinks are all working together to make this the best season of the year; but if you’re a beauty lover, summer is undoubtedly the most difficult time to make your glam work. Between scorching temperatures and outdoor festivities, finding a routine that locks your makeup in place all day can be a challenge. Today, we’re dishing on our best-kept secrets to achieve a sweat-proof makeup look with maximum staying power. These golden rules apply for all skin types whether oily, mature, dry, or blemish-prone to preserve that IG-worthy, just-applied look.  

Golden Rule #1 Exfoliate Often

When it comes to creating an even canvas for makeup application, exfoliating is king. Whether you opt for a physical exfoliant or a chemical alternative is up to personal preference; but exfoliating helps slough away any dead skin and buff the complexion for a smooth, texture-free finish. For recommended results, exfoliate 1-3 times per week. 

Golden Rule #2 Prep the Skin With Primer

Summer is a prime time to prime, so get your complexion ready for the products to follow with the Secure Skin Gripping Serum Primer. This lightweight primer and serum duo helps to balance the complexion before any products are applied. This formula is enriched with Niacinamide, Ginger Root, Lemon, and Grapefruit extracts to visibly minimize the look of enlarged pores or skin texture. It dries down to a comfortable, yet tacky finish to help concealer, foundation, and powders grip onto the complexion for a look that lasts. 

Golden Rule #3 Apply in thin layers
From natural makeup to super glam, applying products in a thin layer helps create more controlled coverage, as well as avoid the look of cakiness and texture. After applying liquid products, like concealer and foundation, blend thoroughly using a damp complexion sponge, then apply the product only in areas where additional coverage is needed. For oily skin types, add Triple Fix Translucent Setting Powder to the sponge to set each layer for maximum staying power.