For the responsible spender

One of the longest standing misconceptions in the beauty industry is that great products must come with a steep price tag. And while premium ingredients come with a premium rate, we fundamentally believe it’s important to offer them at an affordable rate. At LYS Beauty, we stand by our $30 commitment, meaning every product in our range will be less than $30, so you can confidently build a comprehensive collection that’s meant to break through your insecurities…not your wallet! 

But, how should one decipher when to splurge or save? With new products hitting the market in droves and a surplus of options across every price range, it can be challenging knowing when to go big, or save your extra coins.

Here’s our definitive guide to beauty splurging or saving. 

3 Key Purchasing Rules for the Conscious Spender
When it comes to investing in your beauty routine, there are a few basic rules that you should consider which can act as a general rule of thumb for other spending categories, too. Here’s what we like to keep in mind when we’re perusing the Sephora aisles with heart eyes and adrenaline.


  1. Consider Cost Per Wear/Use
    Cost per use is one of the tried-and-true ways to determine the value of a product in your collection. Similar to handbags, it’s easier to splurge on items that are closet staples versus special occasion items. The same goes with cosmetic products. Instead of splurging on a facial cleanser which is immediately washed off after 60-seconds, put that money towards your serums, eye creams, and SPF, which will last all day or night. Similarly, invest in high quality products that will be worn daily, like a concealer or facial powder, and save on glitter shadows and imaginative lip colors that are saved for special occasions. Not only does this create balance in the collection, but you’ll shop completely guilt-free knowing your key items are full of nourishing ingredients that won’t irritate or harm the skin.
  2. Stock up during seasonal sales
    A change in weather is always the perfect opportunity to upgrade your collection, and it just so happens to coincide with seasonal sales hosted by many retailers. From Sephora’s semi-annual sales to the holiday season with exclusive offers, these are the perfect opportunities to stock up on your go-to items. That foundation you love? Grab your winter and summer shade. Your favorite lip product? Grab an extra for your nightstand or car. Use the seasonal sales to splurge on your tried-and-true products that are sure to satisfy your beauty craving.
  3. Splurge on items with longer shelf-life
    Have you ever noticed the tiny package symbol on your folding cartons or primary components with a number in them? It may appear like “6M” or “12M” and this indicates a product’s shelf-life once it has been opened. Items like mascara have a shorter shelf-life with recommendations to swap bottles every three months, but some serums, creams, and powders can last more than a year. Consider a product's lifespan when making a decision to splurge or save.

 To splurge or save…that is the question. But, what if we told you that there are several affordable options across the entire beauty spectrum that offer the results you want without costing a fortune. We’ve rounded up our Sephora favorites across skincare, makeup, hair care, and body care for a head-to-toe routine that you (& your wallet) can feel good about.

A. Skincare

B. Makeup

C. Haircare

  • PATTERN by Tracee Ellis Ross Hydrating Hair Mist
    Instantly rejuvenate and refresh your coils
  • adwoa beauty Baomint™ Moisturizing Shampoo
    For a deep cleanser in between styles

D. Body care

  • CAY SKIN Isle Body Oil with SPF 30 and Squalane
    For head-to-toe hydration and protection