CRUELTY FREE
We are 100% free of animal testing, so play with confidence knowing our products never hurt our furry friends.
UBER-CLEAN FORMULATIONS
We never compromise on our clean formula standards. Our full range is always 100% gluten free, talc free,fragrance free,mineral oil free and SLS free.
VEGAN
Veganism is an ever-growing lifestyle that we love to support, so enjoy both makeup and skincare products that are free of any animal-derived ingredients.
NON-CONFORMITY
Write your own beauty story with these inventive, easy to use products that mix and match together to enhance—never conceal—your unique attributes.
ACCESSIBLE
Affordable, high-quality products designed to break through insecurities...not your wallet!
PLANT-BASED INGREDIENTS
Formulations fortified by natural,plant-derived ingredients that promote overall skin health for all skin types.
