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CRUELTY FREE

We are 100% free of animal testing, so play with confidence knowing our products never hurt our furry friends.

UBER-CLEAN FORMULATIONS

We never compromise on our clean formula standards. Our full range is always 100% gluten free, talc free,fragrance free,mineral oil free and SLS free.

VEGAN

Veganism is an ever-growing lifestyle that we love to support, so enjoy both makeup and skincare products that are free of any animal-derived ingredients.

NON-CONFORMITY

Write your own beauty story with these inventive, easy to use products that mix and match together to enhance—never conceal—your unique attributes.

ACCESSIBLE

Affordable, high-quality products designed to break through insecurities...not your wallet!

PLANT-BASED INGREDIENTS

Formulations fortified by natural,plant-derived ingredients that promote overall skin health for all skin types.